Conceived by The Design Museum, London as a means of nurturing young designers at the beginning of their career, Design Mart offered an opportunity to show work at the museum during the London Design Festival 2004.
With the brief asking for an installation rather than an exhibition, an attempt was made to communicate the philosophical position from which the products on show had been conceived. Having been impressed with the power of the ‘truisms’ created by American artist Jenny Holzer – lists of frank, brief statements, believed to be true at the moment of writing – a set of ‘design truisms’ were compiled over the months prior to the show.
Although highly dogmatic in tone the statements tried to convey some of the sticky and contradictory issues and anxieties that product designers face.